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    • Home
    • PropTech
    • Campaigns
    • Roadshow
    • Landing Pages
    • Talent Solutions
    • PR
    • Contact Us

  • Home
  • PropTech
  • Campaigns
  • Roadshow
  • Landing Pages
  • Talent Solutions
  • PR
  • Contact Us

Roadshow Performance Marketing

Geotargeting

Multi Platform Ads

Geotargeting

We implement hyper-local geotargeting strategies to attract potential buyers within a 50 km radius of your event location. By leveraging multiple digital channels—including social media, search engines, and display networks—we ensure your roadshow promotions reach the right audience, at the right time, in the right place.

Search Ads

Multi Platform Ads

Geotargeting

We run highly targeted search ad campaigns focused on the city where your real estate roadshow is taking place. If someone is searching for terms like “Dubai real estate” in that city, our ads are strategically positioned to capture their interest and drive them to your event—ensuring you reach active, high-intent property seekers right when they’re looking.

Multi Platform Ads

Multi Platform Ads

We run integrated ad campaigns across multiple platforms—including Facebook, Instagram, TikTok, Snapchat, LinkedIn, and search engines—using a single tracking code to unify performance data. This setup allows us to optimize traffic flow to your landing page by analyzing user behavior in real time. By tracking users via IP address, we gain valuable insights into engagement patterns, helping us refine targeting and improve overall campaign efficiency.

Demand Side Platform (DSP)

We utilize Demand-Side Platforms (DSPs)—automated programmatic advertising tools that allow us to bid in real time on display, video, mobile, and search ad inventory across a wide range of premium publishers. This approach ensures that your real estate roadshow ads are shown to the right audience, at the right time, on the right platforms. By automating media buying and optimizing based on user behavior and engagement data, we maximize both reach and efficiency across all campaign touchpoints.

Influencer Marketing

Digital Article Circulation

We collaborate with top influencers in the target city to create short-form promotional reels shared directly from their accounts. These authentic, high-engagement videos are designed to drive interest and redirect traffic to your event landing page—capturing the attention of local audiences and boosting participation.

Digital Article Circulation

Digital Article Circulation

We publish digital articles through reputable local news agencies to establish credibility and connect with the community. These articles are then sponsored and boosted through our own channels to maximize reach and visibility. Since local audiences are more inclined to trust familiar media outlets over unfamiliar real estate brands, this strategy helps build trust—ultimately leading to stronger investor engagement and higher conversion rates.

Set the Stage for a High-Impact Roadshow

    From Planning to Execution

    Pre-Event Planning

    1. Target Market Research
      Identify high-potential cities and regions with strong investor interest in Dubai real estate.
    2. City & Venue Selection
      Choose cities with proven buyer demographics and secure premium venues to reflect your brand value.
    3. Buyer Profiling & Prospect Qualification
      Filter high-net-worth individuals (HNIs), NRIs, and potential investors using interest and intent signals.
    4. Media Strategy & Buying
      Allocate budget for high-visibility placements on search engines, social platforms, and native ad networks.
    5. Performance Marketing & Geotargeting
      Launch targeted campaigns within a 50 km radius around the event location using platforms like Facebook, Google, TikTok, and LinkedIn.
    6. Search Ads Optimization
      Run keyword-focused ads for users searching for terms like “Buy property in Dubai” or “Dubai real estate investment.”
    7. DSP-Driven Programmatic Advertising
      Use Demand-Side Platforms to automate ad placements across display, video, mobile, and search for broader reach.
    8. Influencer Reels & Local Promotions
      Partner with local influencers to post short videos promoting the event and redirect traffic to the landing page.
    9. Local News PR & Sponsored Articles
      Publish and boost digital articles in local media outlets to build credibility and trust.
    10. Invitation & RSVP Tracking
      Send personalized invitations with QR codes to track user engagement and confirmations.

    During the Event

    1. On-Ground Event Management
      Coordinate end-to-end logistics—branding, setup, registration, and hospitality.
    2. Live Lead Capture & Engagement
      Use QR code check-ins and digital forms to instantly collect attendee data.
    3. Sales & Consultation Booths
      Provide one-on-one sessions with sales consultants, property brochures, and virtual tours.
    4. Multimedia Displays & Presentations
      Showcase Dubai properties with high-definition visuals, videos, and success stories.
    5. Local Influencer or Guest Appearance
      Invite a city-relevant personality or influencer to enhance trust and turnout.

    Post-Event Follow-Up

    1. Immediate Follow-Up Campaigns
      Reach out via email, WhatsApp, SMS, and phone to nurture leads.
    2. Lead Scoring & Segmentation
      Categorize leads based on intent, budget, and timeline for tailored follow-up.
    3. Retargeting Campaigns
      Serve digital ads to event visitors and engaged users to stay top of mind.
    4. Sales Conversion Tracking
      Monitor closing ratios and return on investment (ROI) across all channels.

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